diy social impact

Can't get into an incubator? Don't know where to start?

Too many aspiring social entrepreneurs are being left unsupported. Not anymore.

I help aspiring social entrepreneurs to:

📝 Chart their startup and underlying theory of change

⚙️ Learn the basics of running a social enterprise

📢 Develop your professional brand and pitching skills

🤝 Learn the basics of partnerships and networking

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READ THE STORY ➡

about me

I've been there.

I was the last person who would ever start a social enterprise. From impostor syndrome, to overwhelm and simply having no idea where to start - the first steps were brutal.

So I did what I used to do in community engagement roles, and that is aim for 50 coffees (not in one sitting). Meet with one person who knows more than me, be open and curious, and then be introduced to a second coffee date. Over time I collected advice, supporters and encouragement. Which eventually turned into my first social enterprise, WeFlex.

I was able to raise millions of dollars, won awards and exited for a chunk of change. Sounds great right? I also burnt out several times, made massive mistakes and the exit wasn't fun. It was a journey.

Since then I've had a lot of aspiring social entrepreneurs reach out for help and I noticed a pattern. They were enthusiastic but the only way they could access help it was behind a paywall, an incubator with limited places or a corporate foundation making them jump through hoops to keep their staff 'engaged'.

I think we should be doing more to support our change makers.

the mission

I’m here to make social entrepreneurship less exclusive and more useful.

Too much of the impact sector is built around gatekeepers, jargon, credentials and endless hoops that stop good people from getting started. I believe creating positive change shouldn’t require permission from people who’ve never built anything themselves.

My mission is to help ordinary people build extraordinary ventures through practical advice, honest coaching, and zero bullshit. Whether you’re refining your pitch, deciding between a charity and a social enterprise, finding the right cofounder, or simply figuring out where to start, I’ll give you the tools, confidence and straight answers to make progress.

There’s more than one way to create meaningful impact, it's about finding your way. No worshipping process over purpose.

I'm here to provide real-world guidance from someone who’s been in the trenches, made the mistakes, challenged the status quo, and believes the best way to change the world is to stop waiting for permission and get on with it.

If I can do it, anyone can.